Pre-loved designer bags, jewellery and accessories from Xupes. Louis Vuitton Papillon, Cartier LOVE Bangle

Xupes has been a trusted name in the pre-loved market since 2009 and we have undergone some big changes of late. Xupes continues to offer bags, jewellery and accessories, whilst the watch business trades as Chrono24 UK, to be found on their marketplace store and within our new shared home, The Barn by Chrono24.

The rebrand has been led by Reece Morgan and Debra Willis. Reece, the former photographer and fashion stylist who founded Xupes’ bag department in 2015 has over eight years of experience in the luxury pre-owned market, a wealth of knowledge on the world’s most luxurious brands and an extensive list of clienteles from the world's elite. Debra has a 25-year career in retail with extensive commercial and business development experience within both global omni-channel retail and consultancy roles, alongside seventeen years in the jewellery industry.

They combine their expertise to lead the new Xupes brand, with a mission to set ourselves apart from our competitors through our elevated client experience and become the first choice for luxury shopping. We spoke to Reece and Debra about what this means for the future of Xupes.


So, what can we expect from the rebrand?


Debra Willis: Xupes is relaunching with an updated visual identity, catering to a more targeted clientele. We are launching an exciting new website to improve user experience and we have a revived focus on social media to build our engaged community and promote a circular economy.

Reece Morgan: The mission is to become the first choice for luxury shopping, inspiring customers to shop pre-owned before new, connecting clients and products with an uncompromised experience, one pre-loved story at a time.

How will the client experience change in line with this?


Debra Willis: We will always stay true to our brand DNA where the customer experience has always been our top priority. The rebrand has given us the opportunity to refine our product range, providing a 360 degree accessories offer. Our focus is to improve the website user experience to match our in-store interactions whilst bridging the gap between social media.

Will we see a change in the pieces and brands we can shop?


Reece Morgan: We are continually reviewing our collections and listening to our clientele to build ranges they want to shop! We have recently introduced new brands to our collection, including Saint Laurent and are actively building our accessories offer – all based on customer feedback. Our products will always have a heritage brand focus that we are known and loved for.

What can we expect to see from Xupes in the future?


Debra Willis: We have lots of exciting plans for the next year. Alongside our new website, we will be launching live shopping, potential retail initiatives and product drops full of the items that our clientele loves!