In 2021, MPN Marketplace Networks, the owners of Chrono24 and Joseph McKenzie, acquired Xupes’ Certified Pre-Owned watch business. With this investment, Joseph, Andy Dias and the team have continued to professionalise the watch business, growing their online inventory and opening their brand-new, state-of-the-art Hertfordshire showroom, The Watch Barn by Chrono24.
After a successful first year, their journey sees them transition towards a full integration as a Chrono24 business, establishing a new, permanent home on the Chrono24 marketplace. This strategic move is a significant step towards aligning its brand and offerings more closely with Chrono24, giving them the opportunity to enhance their services and provide you with an experience that mirrors the foundations on which Joseph and Frank started the business in 2009. Creating a sense of community for watch dealers, enthusiasts, and collectors, both at The Barn and on the Chrono24 platform that matches the quality and craftsmanship of the items they sell.
As part of the strategic redirection, the Xupes servicing business has also rebranded to The Watch Atelier under the guidance of Megan Young, with Xupes continuing under the direction of Reece Morgan and Debra Willis, focusing on bags, jewellery and accessories.
We would like to thank all of our clientele for their continued support on our journey up to now and look forward to welcoming you across all of our platforms. Do remember, that we are all still under one roof where we hope to see you for a chat and a coffee, cocktail or champagne.