Celebrating 15 Years of Leading the Pre-Loved Luxury Industry

This year marks an extraordinary milestone for Xupes as we proudly celebrate 15 years of redefining luxury, breaking barriers, and setting new standards for pre-loved items. Founded in 2009, Xupes emerged at a time when the pre-owned luxury market was still underdeveloped, with scepticism surrounding the authenticity and quality of second-hand goods. Our journey since then has been one of vision, resilience, and a passionate commitment to making luxury more accessible, sustainable, and timeless. 

Over the past decade and a half, Xupes has grown from humble beginnings into a trusted leader in the luxury resale market, building a global reputation for excellence. As we celebrate this landmark anniversary, we reflect on the innovations, values, and dedication that have set Xupes apart as a pioneer in pre-loved luxury. 

When Xupes was founded in 2009, the concept of pre-loved luxury was a niche idea. The luxury resale industry was in its infancy, and pre-owned products were often overlooked in favour of new, full-priced items. We saw an opportunity to change perceptions and to show the world that pre-loved pieces could be just as desirable and valuable as new ones. Our mission from day one was clear: to make the finest luxury items accessible to a wider audience by offering expertly authenticated, high-quality pre-loved pieces.

Starting with a small collection of luxury watches, art, and design, Xupes quickly gained a reputation for offering sought-after items in pristine condition, with authenticity as our highest priority. As demand grew, so did our vision. We saw the potential to expand our offerings beyond watches, to cater to clients seeking the finest in jewellery, handbags, and accessories which later became our sole focus, all while maintaining the same rigorous standards of quality and provenance.

Today, Xupes stands as a global leader in the pre-loved luxury market, with a carefully curated selection of iconic pieces from the world’s most prestigious brands. We are proud to have transformed what was once a small, family-run business into a company that influences the luxury resale industry worldwide. 

At the heart of our success are the values that have defined Xupes since our inception. These values are not just words—they are the principles that guide every aspect of our business and every interaction with our clients. 

Quality: We believe that luxury is timeless, and every piece we curate reflects this. Each item we offer is chosen for its enduring value, craftsmanship, and design, ensuring that our clients can enjoy pieces that stand the test of time. 

Authenticity: At Xupes, authenticity is paramount. Every item that passes through our hands is meticulously inspected and authenticated by experts with decades of experience. This commitment gives our clients confidence in their purchase, knowing that each piece is genuine and holds its value.

Expertise: Our team is comprised of specialists with in-depth knowledge of the luxury market. From vintage jewellery to iconic handbags, we bring a wealth of expertise to every transaction, ensuring that our clients receive the best advice and service.

Trust: Building trust with our clients has been fundamental to our longevity. Over the last 15 years, we’ve earned a reputation for transparency, fairness, and integrity, which is why clients return to us time and again.

Sustainability: As the world becomes more conscious of sustainability, we’ve embraced the growing demand for pre-loved luxury to promote reuse and reduce waste. We believe that buying pre-owned luxury is a responsible way to enjoy the finer things in life, without contributing to the negative impact of overproduction. 

Our longevity in the industry is no accident. At Xupes, we’ve built our reputation on trust, quality, and a deep understanding of our clients’ needs. The Xupes Promise - our guarantee of authenticity - has been central to this. Every product that passes through our hands is rigorously authenticated by our experts, giving our clients confidence in their purchase. This promise, paired with our industry leading 30-day return policy, ensures that the Xupes experience is as seamless and rewarding as the products themselves.

Over the years, we have continued to innovate, offering services like luxury sourcing, selling, and exchanging, all tailored to meet the evolving needs of our customers. Whether you're searching for a rare Chanel handbag, a vintage Tiffany necklace, or a timeless piece of Chanel costume jewellery, our team works tirelessly to fulfil every request. 

2020 was a pivotal year for Xupes. Amidst the global pandemic, we adapted to the shifting retail landscape, enhancing our online experience to offer a more personalised and seamless digital journey for our clients. During this time, Xupes was featured in Channel 4’s docuseries Second Hand for 50 Grand, which offered viewers a rare glimpse into the inner workings of our business. The series showcased the dedication, craftsmanship, and expertise that define Xupes, highlighting the meticulous process of sourcing, authenticating, and selling luxury items.

The show also introduced a wider audience to the idea of pre-loved luxury as a viable alternative to buying new, reinforcing our position as leaders in this space. The public’s response was overwhelmingly positive, further cementing Xupes’ reputation for quality and authenticity. 

Our 15-year journey is marked by key milestones that have shaped Xupes into the brand it is today. From solely focusing our offerings to jewellery and handbags, to our recent foray into accessories, we have continually evolved to meet the demands of our clients and the wider luxury market.

In 2022, we launched our Accessories Department, which has quickly become a cornerstone of our offering. Spearheaded by Debra Willis and Reece Morgan, the department includes a carefully curated selection of small leather goods, and other coveted accessories from the world’s most prestigious brands. Speaking about the department, Reece remarked, “Launching accessories was a natural progression for Xupes. We wanted to offer our clients even more ways to enjoy luxury, with a focus on iconic, timeless pieces that reflect our passion for quality and craftsmanship.”

This same year saw Xupes undergo a rebrand, reflecting our growth and evolution as a company. Debra Willis, who has been instrumental in driving our jewellery and accessories offerings, explained the significance of the rebrand: “Our rebrand was about more than just aesthetics. It was a statement of our commitment to transparency, authenticity, and sustainability. As we’ve grown, it’s been important to ensure that our values remain at the heart of everything we do.” 

In 2023, we took another exciting step by opening a concession at Sandersons Boutique Department Store in Sheffield. This marked the first time Xupes ventured outside of Hertfordshire, bringing our unique pre-loved luxury experience to the north of England. The Sandersons concession showcases a carefully curated selection of luxury handbags, jewellery, and accessories, allowing customers to discover our world-class offerings in person.

This expansion is part of our broader strategy to grow our presence in the UK and beyond, while continuing to deliver the exceptional client service and quality that Xupes is known for. 

Since 2022, Xupes has been led by Reece Morgan and Debra Willis, whose combined experience and vision have propelled the company into its next chapter. Reece, a former photographer and fashion stylist, brings a keen eye for design and a deep understanding of the luxury market. His expertise has been crucial in expanding Xupes.

Debra, with over 25 years of experience in retail—much of it in the jewellery industry—has played a pivotal role in shaping our jewellery and accessories collections. Her extensive knowledge and passion for pre-loved luxury have helped us create a jewellery offering that is both unique and timeless.

Together, Reece and Debra, alongside our talented team, have helped elevate Xupes, setting us apart from competitors through a focus on exceptional client service, guaranteed authenticity, and an unrivalled selection of pre-loved luxury items. 

As we celebrate 15 years of success, we look to the future with excitement and optimism. Under the leadership of Reece Morgan and Debra Willis, Xupes remains committed to growing our global presence while staying true to our core values. We will continue to innovate, offering our clients the finest selection of pre-loved luxury items, backed by the exceptional service and expertise that have defined Xupes since 2009.

Our passion for sustainability, authenticity, and timeless luxury will always be at the heart of what we do. Here’s to 15 years of success, and to many more ahead—filled with new opportunities, milestones, and the same dedication that has made Xupes a leader in the pre-loved luxury industry.