The Story of Elsa Peretti: Revolutionising Tiffany & Co. Jewellery Design

Elsa Peretti's name is synonymous with modern elegance, timeless design, and transformative artistry in the world of jewellery. Her collaboration with Tiffany & Co. redefined the luxury brand's aesthetic and broadened its appeal to a contemporary audience. This journal entry delves into Peretti's journey, her groundbreaking work with Tiffany & Co., and the lasting impact of her designs on the world of jewellery. 

 

Early Life and Influences 

Born on May 1st, 1940, in Florence, Italy, Elsa Peretti grew up in a world steeped in art and culture. Her father, Ferdinando Peretti, was a wealthy oil magnate, and her mother, Maria Luisa Pighini, instilled in her a love for the arts. Peretti’s upbringing amidst the rich artistic heritage of Italy significantly influenced her aesthetic sensibilities. Initially pursuing a career in interior design, Peretti studied in Rome and later moved to Switzerland for further education.

Her path took a dramatic turn in the 1960s when she moved to Barcelona and began modelling. This period exposed her to the avant-garde art and design movements flourishing in Europe at the time, particularly the works of Spanish surrealists like Salvador Dalí and Antoni Gaudí. These influences can be seen in the organic forms and sculptural qualities that would later define her jewellery designs. 

 

Modelling Career and Entry into Jewellery Design 

Peretti's modelling career brought her to New York City in 1968, a move that proved pivotal. Immersed in the city's vibrant fashion and art scenes, she mingled with influential figures such as Halston, Giorgio di Sant’ Angelo, and Andy Warhol. It was during this period that Peretti began experimenting with jewellery design, creating pieces for herself and friends.

Her unique designs quickly garnered attention. In 1971, fashion designer Giorgio di Sant’ Angelo featured her jewellery in his runway show, marking Peretti's first significant foray into the public eye as a jewellery designer. Her pieces, characterised by their simplicity, fluidity, and organic forms, stood in stark contrast to the more ornate styles prevalent at the time. 

 

Joining Tiffany & Co. 

In 1974, Peretti's burgeoning reputation caught the eye of Walter Hoving, the then-chairman of Tiffany & Co. He recognised the potential of her innovative designs to revitalise the brand, which had been seen as somewhat conservative and traditional. Peretti's association with Tiffany & Co. began that year, and it would become one of the most successful and enduring partnerships in the history of jewellery design.

Elsa Peretti's debut collection for Tiffany & Co. was a revelation. Her designs were minimalist yet sensual, drawing inspiration from natural forms such as bones, beans, and teardrops. She employed materials like sterling silver, which was considered unconventional for high-end jewellery at the time, thus making luxury more accessible. Her use of silver democratised fine jewellery, allowing a broader audience to appreciate and own pieces from a prestigious brand like Tiffany & Co. 

 

Iconic Designs 

Several of Peretti's designs have become iconic, celebrated for their timeless elegance and innovative use of form and material. Let's dive into them: 

The Bone Cuff: Inspired by the human bone, this cuff bracelet hugs the wrist in a way that is both ergonomic and visually striking. Its bold, sculptural form makes it instantly recognisable and has been worn by numerous celebrities and fashion icons.

The Bean: Symbolising the origin of life, the Bean design appears in various forms, including pendants, earrings, and bracelets. It's simple yet evocative shape resonates with Peretti's philosophy of finding beauty in natural, organic forms.

Hermès Date Stamp on interior Hermès Date Stamp on interior

The Open Heart: This design, featuring a fluid, open-ended heart shape, has become one of Tiffany's most beloved motifs. It embodies the elegance and emotional resonance that characterises much of Peretti's work.

Hermès Date Stamp under tabHermès Date Stamp under tab

Diamonds by the Yard: This design reimagines how diamonds are traditionally set. Instead of focusing on a single large stone, Peretti's design scatters small diamonds along a delicate chain, creating a subtle yet sparkling effect. This approach made diamond jewellery more wearable and versatile for everyday use.


Impact on Tiffany & Co. 

Elsa Peretti's influence on Tiffany & Co. was profound. Her designs brought a modern sensibility to the brand, attracting a younger, fashion-forward clientele. She also helped redefine luxury by making it more accessible through her use of materials like sterling silver. This shift not only boosted Tiffany's sales but also cemented its status as a leader in innovative, contemporary jewellery design.

Her collaboration with Tiffany was described as "a happy marriage," and her designs accounted for a significant portion of the company's sales. When Peretti renegotiated her contract in 2012, she received a substantial one-time payment, highlighting the enormous commercial success of her work. 

 

Awards and Recognition 

Peretti's contributions to jewellery design have been widely recognised. She received numerous awards throughout her career, including: 

 

The Coty American Fashion Critics' Award in 1971 
The Rhode Island School of Design President’s Fellow Award in 1981 
The American Institute of Architects Award in 1982 
In 1996, the Council of Fashion Designers of America (CFDA) honoured her with their Lifetime Achievement Award 
The Leonardo da Vinci Lifetime Achievement Award for Jewellery and Fashion Design in 2019 


Her work is included in the permanent collections of several major museums, such as the British Museum in London, the Metropolitan Museum of Art in New York, the Museum of Fine Arts in Boston, and the Museum of Fine Arts in Houston. 


Legacy and Influence 

Elsa Peretti passed away on March 18, 2021, but her legacy lives on through her timeless designs, some of which are still in production today, and the transformative impact she had on Tiffany & Co. and the jewellery industry. Her philosophy of finding beauty in simplicity and nature continues to inspire new generations of designers. 
Peretti was also deeply committed to philanthropy, founding the Nando and Elsa Peretti Foundation in memory of her father. The foundation supports a wide range of initiatives, including environmental conservation, social welfare, human rights, and the preservation of arts and culture.

Her work remains a testament to the power of innovative design and the enduring appeal of elegance that transcends trends. Peretti's pieces are not just accessories but works of art that reflect the wearer's style and sensibility.

Elsa Peretti's story is one of creativity, innovation, and a deep appreciation for the natural world. Her partnership with Tiffany & Co. revolutionised jewellery design, making luxury accessible and infusing the brand with a modern, timeless aesthetic. Her designs continue to captivate and inspire, ensuring that her legacy will endure for generations to come.

Peretti once said, "I design for the working girl," encapsulating her desire to create beautiful, functional jewellery that could be worn and enjoyed by everyone. This ethos, combined with her unparalleled talent and vision, solidified her place as one of the most influential jewellery designers of the 20th century. Through her work, Elsa Peretti will always be remembered as a true artist who transformed the landscape of jewellery design, and this is why we are proud to curate our own collection of beautiful Elsa Peretti Tiffany & Co. designs here at Xupes.