So, in the watch world, it really doesn’t get bigger than news of new watches from Rolex. Love them or loath them, they are the undisputed leaders in robustness and brand recognition. Ironically, while there is always a buzz, Rolex, never really change much, it’s always about subtle iterations on classics.
We started the year with the statement from Rolex that it wouldn’t be showing anything new. That was turned on its head a few months later when we came out of lockdown here in the UK. It seems that the impact maybe hadn’t been as deep or wide reaching on the Rolex business as initially thought. The Chinese market in particular has bounced back strongly. And as a result, we have an array of new colours and cases from four families. Let’s dive in!
First up, THE dive watch. The Sub. The design that all follow. The new-generation Oyster Perpetual Submariner and Oyster Perpetual Submariner Date boast very subtle adjustments to what we already know and love. Principally, a redesigned, slightly larger 41mm case that from what those who have worn it say, feels smaller than previous 39mm iterations. We also see a new green bezel sub with date (like the much-loved Kermit), a two-tone gold and steel with blue dial and bezel with date, and blue bezel – all in 41mm. The watches are now equipped respectively with calibre 3230 launched this year and the calibre 3235.
The new Oyster Perpetual Datejust 31 includes a diamond-set bezel and aubergine dial, and three others fitted with fluted bezels and mint green, white lacquer dark grey dials. This drop from Rolex is all about summer vibes and colour. All are equipped with calibre 2236.
The Oyster Perpetual 41 maybe the most controversial of the bunch. Like the Sub, it sees another size increase to 41mm from 39mm, in a silver and black dial. The 39mm OP has been discontinued and its fair to say that many were disappointed to see it.
In exchange, the Oyster Perpetual 36 range has been treated to an array of new colour dials, from canary yellow and baby blue to Oxford blue, all equipped with the new calibre 3230.
This bad boy is the most complicated watch Rolex makes. The Oyster Perpetual Sky-Dweller is now fitted with an Oysterflex bracelet for the first time (perfect for parties on the beach and chillin” around the pool). The elastomer bracelet with integrated metal blades features an Oysterclasp and the Rolex Glidelock extension system. Dials variations go from rich brown to vibrant gold.
All in, it was what we expected from Rolex, while non may set the watch world alight, their mere presence will be much appreciated by the industry. That said, good luck getting any from your AD, no doubt wait lists will have already started to mount up.