If you’ve been squirrelling the away the pennies and cents to save up for a new Rolex then there’s some (sort of) bad news to impart. You’re going to need a bigger piggy-bank. Or extra reserves of patience. Or probably both. Because as of 1st January ‘The Crown’ have put up the prices of their watches right across the range. The level of these price increases vary from model to model but you can expect to pay in the high hundreds of pounds, euros or dollars more for steel models, and a few thousand more for anything in gold.
But let’s be honest, an increase in the official retail prices for a new Rolex probably won’t harm the value of the Rolex you might be wearing right now. Buying a Rolex has long proven to be a pretty good investment with prices having risen steadily for sought-after models, in some cases sharply, over the years.
But what if you’re yet wearing yourself a cherishable Rolex? Or you’re looking to add another to your collection? There’s a simple answer. Swerve the wait list, duck the price increase and take a look at pre-loved models. The Rolex back catalogue is full of bona-fide classic pieces, some of which they just don’t make any more. (And on that topic, some pundits are saying that Rolex are planning to further slim down their current range as these price rises roll out.)
So why not seek out a great example from the range in stock right now, here at Xupes? You’ll find Daytonas, Sea-Dwellers, Sky-Dwellers, Submariners, Day-Dates, the Pepsi, Batman, and Presidents. Here are a few examples.
The most instantly-recognised watch in the world, the Rolex Day-Date is the watch worn by Presidents, captains of industry, and all those who appreciate a truly timeless watch in precious metal. In many ways it’s the flagship watch of the Rolex line and the ultimate power watch.
But don’t let any of that that put you off. Indeed the Day-Date is now enjoying a resurgence of appreciation among a younger audience for whom it used to be seen as a watch for well, older gentlemen, shall we say? It still takes some bravery or self-confidence to wear a gold Rolex, but the nice thing about a white gold Rolex is that it’s less obvious. And that makes you look closer at it. That’s when you can take the time to appreciate the build quality. The level of manufacturing capabilities that Rolex employs rivals the best in any industry, anywhere. You can swim in a Day-Date, or direct a film; Rolex investment in quality and consistency makes buying their ’best’ watch something of a no-brainer.
The gold models, like the Day-Date have gone up by around 8% under the new price rises. Gold too saw a strong rise in 2019. So now might be a doubly great time lock some precious metal on your wrist. The Rolex Day-Date President is a luxury watch that’s truly in a league of its own. With over six decades of history behind it and countless fans around the world, the legacy of this Rolex icon will continue for a long time to come.
The Datejust is a prime example of natural selection in watch design, having slowly evolved and matured since its debut in 1945 to become a genuine icon for the brand. A classic three-hander with date window, here in a stainless steel case, Datejust strikes the perfect balance between casual elegance and robustness. Surely one of the most versatile watch designs ever, it’s dressy enough for the office and sporty enough for a game of tennis.
Buy a Datejust and you’re buying a piece of horological history. As the world’s first self-winding chronometer to indicate the date in a window on the dial, was an evolution of the waterproof Oyster of 1926 and incorporated another Rolex patent in the form of its perpetual self-winding movement of 1931. And that cyclops lens over the date aperture, that’s been a feature of the Datejust since 1953. In the vintage-y yet modern 36mm size, with the plain polished bezel, this discrete Datejust works equally for both him and her… and you both get to avoid new the surcharge which will add around another £500 to the retail price of new.
Green has been a long-running signature colour of the Rolex brand. Rolex debuted this particular watch, the 116610 LV, a.k.a. “Hulk”, in 2010 as the heir to the 16610 LV fiftieth anniversary “Kermit” model. The full green dial here is a big wow. Rolex described it as “green gold” upon its launch, and its appearance is anything but static and nothing short of spectacular, morphing between shades of green as light hits its sunburst grain pattern.
Coloured ceramic bezels still remain a relative rarity in the world of Rolex, though the benefits are substantial. Rolex’s Cerachrom never fades, rubs off, or wears through. Its resistance to scratches and scuffs are second-to-none. This durability, and the robustness of the case and bracelet make any modern Submariner the quintessential go-anywhere luxury sports watch. What makes this one even more special is its rarity.
There’s a reason why the legendary Submariner model stands as the most beloved model within the world’s most desired line of luxury watches, and this watch is ample demonstration.
Some people like to say that Rolex watches are crazily expensive (and that was before the recent price rise; another 10% or so on a Submariner anyone?!) But look at it this way. Rolex watches were never cheap to start with, so everything is relative. You can buy similarly priced watches from any other brand, but will they keep their value like a Rolex? We’ll leave you to decide. And whilst you’re thinking about that, have a browse through our collection of pre-owned Rolex watches here.