Jewellery - A Visit To

The History of Fine Jeweller and Watchmaker De Grisogono

Epicurean delight, a lust for life and boundless passion for precious gems and jewels lie at the heart of Swiss jeweller de Grisogono. Founded in 1993 on Rue du Rhone in Geneva by Italian jeweller and black diamond aficionado Fawaz Gruosi and two associates, the house is a relative newcomer in the world of fine jewels. In a short span of time de Grisogono has won itself a legion of loyal fans on account of its founder’s unapologetic devotion to breathtaking jewellery that defies convention. Named after Gruosi’s mother, the Marquise de Grisogono, literally meaning ‘begotten of gold,’ the moniker itself is imbued with aristocratic exclusivity and Italian cache worthy of its creations. In Gruosi’s own words, ‘ the heart of [de Grisogono’s] design is where the beauty of each creation takes precedence over any pre-defined boundaries.” It is with this mantra in mind that Gruosi took sole control of the business in 1995 and built it with a passion for groundbreaking, original and unexpected design.


The result is compelling. In just twenty five years de Grisogono has grown from a single store selling art and jewellery in Geneva, to a global enterprise with boutiques and outlets all around the world pitting itself against the world’s top heritage jewellers. Audacious design and signature opulence has won itself a legion of dedicated fans, particularly appealing to the world’s elite. Tantalising allure, intoxicating beauty and a quest for the unconventional underpins de Grisogono pieces. It is this uncompromising dedication to crafting unique, celebratory jewellery with more devotion to creating a work of art than commercial gain that has ironically propelled its success. Specifically, at the heart of de Grisogono is the house’s exquisite line of High Jewellery. Rare, exceptional, dazzling gems set in a kaleidoscope of colour and boundary-breaking design are all hallmarks of Gruosi. Not afraid to experiment with jaw-dropping stones, volume and attention-grabbing proportion, where de Grisogono is concerned, more is more. With acute attention to detail the High Jewellery line is as much concerned with what is concealed as outward aesthetics. This refined attention to detail tailored with bespoke attention to the exacting standards and impeccable taste of Gruosi’s high net worth clientele makes this most aspirational line of jewellery special indeed.


Taking its cue from the High Jewellery line, de Grisogono’s Jewellery collection, dare we say it's more ‘accessible’ line, is as glittering and eye-popping as its pricier predecessor. The Contrario cocktail ring set in 18k white gold is a fine example of the house’s dedication to volume and sculptural significance as well as devotion to making every piece a unique work of art. With 6 carats of brilliant round cut diamonds, the sinuous curves and smooth sculptural shape that melts over the hand is quintessential de Grisogono. Inside, concealed from view is a delicate design highlighting a hidden delight as captivating as the exterior. Sticking with the sumptuously sculptural is this pair of striking Tubetto earrings. Crafted in 18k rose gold and trimmed with just over 5 carats of round pink sapphires, the polished finish and asymmetric geometry lend this ear-candy truly show-stopping cache. As before, hidden from view is an intricate cutout, highlighting de Grisogono’s subtle nod to excellence and supreme craftsmanship. These pair well with the Jane cocktail ring in 18k rose gold adorned with nearly three carats of round brilliant cut and icy diamonds. The signature curves and colours complement each other and add a splash of refined sparkle to any ensemble.


In 2000, the house dipped its toe into the elite world of haute horlogerie with the launch of its Numero Uno collection of timepieces. Inspired by geometry and linear elegance, the signature tonneau case coupled with a sharp square dial is a Gruosi hallmark. The Numero Uno line of watches are equipped with automatic movement, signature de Grisogono stylized numerals and two complications, dual time zone and a calendar with an oversized date display situated at the 7:30 position of the dial. Not for the shy or retiring, Xupes also has fine examples of the Grande Chrono, with a similar nod to sharp lines and bold geometry as the Numero Uno but rather more colossal proportions. Boasting a chronograph and inventive calendar display, this dramatic watch commands attention.


For women there is the Art Deco inspired Piccolina line of watches. Again we note the signature square dial but this time juxtaposed with an elegant curved bracelet that appears to gently melt around the wrist. This particular dazzler is set in 18k white gold and dripping with pave diamonds surrounding the dial and rounded bracelet. The crown is set with Gruosi’s emblematic black diamond that has become a de Grisogono trademark.

At the heart of de Grisogono is dimension, decadence and show-stopping glamour for those who want stand out from the crowd. Find these and many other dazzling examples of de Grisogono’s fine jewellery and watches on Xupes.