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Rolex Increases its Warranty to five years

Rolex confirms it’s increasing warranties on all new watches to five years, starting July 1, 2015. Also, for those who have purchased Oyster and Cellini watches in the period July 1, 2013-June 30, 2015, Rolex has added one year of warranty onto the original two-year deal.   

This is excellent news for Rolex owners and all watch fans alike. Like any mechanical object, watches need servicing. The price of a service is usually a few hundred pounds minimum, and it can often take weeks to get your watch back. To be clear, “warranty” covers issues with the watch, not the servicing. But while Rolex is increasing the warranty to five years, it’s also increasing the service interval recommendation from three years to ten. That’s quite a jump, and a hefty statement of confidence.   

The fact that inter-brand competition has now turned its focus to warranty time and servicing means customers will save a lot of money. In the league of mass produced mechanical watches Rolex is king. But when Omega introduced the co-axial movement in 2005, with promises of four-year warranties and service intervals, it went one up on Rolex and cemented its place as worthy rival.   

Rolex Servicing

The debate over the Omega co-axial versus Rolex movements centred around Omega’s promise that the co-axial set up meant less friction and so less service time—something we recently we covered in-depth with our watchmaker in Ablogtowatch. So this major play by Rolex will be a whopping left-hook to Omega who will undoubtedly need to recollect itself and counter punch.   

Omega won’t be the only one writhing in the wake of the news. While Breitling offers five-year warranties on its watches with in-house movements, the rest of its catalogue has a two-year warranty, as, in deed, do the majority of Swiss watch brands.