The Story of Jacquemus
In the landscape of French fashion, the name "Jacquemus" stands out as a testament to creative innovation and passionate resilience. Although a relatively young brand, Jacquemus has, over the last decade, carved a unique niche in the fashion industry, gaining recognition for its distinctive designs and trendsetting approach.
Simon Porte Jacquemus, the founder of the fashion house, was born in 1990 in the south of France. The bucolic charm of his rural upbringing, where his parents worked as farmers, had a profound influence on his design philosophy. At just 19, he moved to Paris, the global epicentre of fashion, to pursue his dreams as a designer. However, a tragic turn of events - the sudden passing of his mother in a car accident - refocused his ambitions. He paid tribute to his mother by naming his fledgeling fashion house after her maiden name, Jacquemus. This decision marked the beginning of his journey into the world of fashion, a leap of faith taken amidst personal grief.
While working at the Comme Des Garcons store on Rue du Faubourg Saint-Honoré, Jacquemus honed his skills and began creating his own collections. It was during this time that Adrian Joffe, the husband of Comme des Garcons’ founder, noticed the young designer's originality, vision, and determination. This early recognition led to further opportunities within the brand, allowing Jacquemus to finance his own collections and showcase them during Paris ready-to-wear fashion week.
By the tender age of 21, Jacquemus was at the helm of his own fashion brand. His minimalist interpretation of Parisian fashion, heavily inspired by his Southern French roots, quickly caught the attention of the fashion world. After being a finalist for the LMVH'S Prize for Young Designers in 2014, he received the LMVH Special Jury Prize a year later. His deconstructed and surrealist designs, characterised by striking silhouettes and trendsetting moments, became a hot topic within the industry.
In 2017, Jacquemus took the fashion world by storm with the debut of Le Chiquito, a line of micro handbags that soon found their way into the wardrobes of celebrities like Bella Hadid, Kim Kardashian and Leonie Hanne. This innovative collection sparked the tiny bag trend and became a viral sensation. The same year, his collections were picked up by major retailers, including Selfridges and Net-A-Porter, marking another milestone in his career. In 2018, he expanded his fashion house to include menswear, which was immediately embraced by the industry.
Jacquemus' success isn't limited to the runway or the wardrobes of celebrities. He has also mastered the art of social media, using platforms like Instagram to connect with his audience and present a fresh perspective on his brand. His stunning fashion shows, featuring settings ranging from wheat fields to hot-pink runways and models like Kendall Jenner and Gigi Hadid, have become iconic moments in the fashion world.
Today, Jacquemus is renowned for its bold yet minimalist collections, and its reputation as an affordable luxury brand. The brand continues to set trends and push boundaries with each new collection, earning acclaim and media attention with every step. As we look forward to the future of Jacquemus, we celebrate a brand that has grown from a deeply personal venture to an iconic name in the fashion industry.
Jacquemus has demonstrated a knack for creating designs that are both innovative and accessible. The brand's silhouettes and bags break new ground in the fashion landscape, challenging conventional norms and expectations. The label has been particularly successful in offering luxury fashion at more affordable price points, making high-end design accessible to a wider audience. This strategy, combined with a strong and engaging social media presence, has helped Jacquemus to stand out in a crowded market.
As Jacquemus continues to grow and evolve, the fashion world watches with eager anticipation. The brand has become a symbol of innovation and creativity in the industry, with each collection offering a fresh take on fashion. As we look forward to the future, one thing is clear: Jacquemus will continue to surprise, delight, and inspire, securing its place as an iconic and influential force in the world of fashion.
Jacquemus isn't just about creating trends; it's about breaking norms, about offering luxury at an affordable price, about connecting with its audience on a personal level. It's about taking fashion, turning it on its head, and creating something extraordinary. And now, you'll be able to own a piece of this extraordinary brand, pre-loved and handpicked by us, for you. Discover our collection of Jacquemus pieces today.