Morgan Stanley recently published data (as it has done since 2017) on the state of the Swiss watchmaking industry, Ranking brand in order of value. By value Rolex are in top spot, Cartier now in second having jumped over Omega and Patek in sixth spot, having fallen behind AP and Longines. It makes for fascinating reading. This week’s drop consists of three of the top six, in Rolex, Patek and Cartier. From Datejust's to Nautilus - there is something for everyone.
First up, the Rolex Yacht-Master 16622. It is the modern sports watch that we think is a sleeper from the brand. This model is from 2007 and priced at £9,799. The Yacht-Master’s bidirectional rotatable 60-minute graduated bezel is made of precious materials. We love how the raised polished numerals and graduations stand out against a matt, sand-blasted background. Rolex is all about function and the bezel allows the wearer to calculate, for example, the sailing time between two buoys.
Next the iconic Rolex Datejust 278274. This reference is from 2022 and priced at £11,799. The Datejust’s enduring aesthetics make it instantly recognizable. The characteristic shape of the Oyster case, the 18ct gold fluted bezel, the Cyclops lens over the date and the five-piece link Jubilee bracelet – specially made for the model – all contributed to making this watch a classic.
A watch that needs no introduction. The Patek Philippe Nautilus. This is the reference 7118/1200R-001 from 2015 and priced at £119,999. While the Nautilus was conceived in the 70's as a steel sports watch, its massive popularity has seen the Swiss maker explorer materials and gem settings. If you're partial to a sparkle in your life, then the ref`.7118 here in rose gold and diamond bezel has to be considered.
The Cartier Cougar may not be the first model to come to mind when one thinks of Cartier. But it’s smooth bezel, off-white dial with blue steel hands and Roman numeral hour markers make it a hidden design gem. This watch is from 1990 and priced at £4,999.
The Day-Date compilation was developed by Rolex. Combined with a bold 40mm solid rose gold case and bracelet, it's unapologetically full on. This model is from 2022 and priced at £65,750.
The Aquanaut 5968AIs a steel sports watch that has real pedigree. While many will be familiar with the porthole shape, few will have ever spotted the orange accented summer 2022 reference here in the wild. This model is priced at £174,999.
And to cap this week’s drop off, the mighty Rolex Sky Dweller – this one from 2021 and priced at £35,999. Dial side - a fixed inverted red triangle points to the chosen reference time – the time at home or at the traveller’s usual workplace – on the off-centre 24-hour disc. At a glance, this 24-hour display clearly distinguishes daytime hours from night-time hours in the other time zone. This ingenious mechanism simplifies life for the wearer of the watch, who no longer needs to think about adjusting the date at the end of a 30-day month. The annual calendar displays the correct date through the year. Only one adjustment is needed – on 1 March (February having only 28 or 29 days). The date is connected to local time and automatically changes according to the traveller’s local time zone. In other words – everything is taken care of for you.