Before 2007, when the Swatch Group began to get involved in the production of Tiffany & Co watches, Tiffany & Co would sell it’s own branded timepieces alongside ones from companies such as Rolex and Patek Philippe. These branded watches were usually entry-level fashion watches, simple but stylish and suitable for different generations. By 2009, Swatch had taken over a large chunk of the Tiffany & Co watch production unit, the resulting watch lines, according to Tiffany & Co, didn’t sit in line with their brand image. Tiffany & Co and Swatch split in a rather dramatic fashion with the former being court-ordered to pay over £400 million. Once the company has recovered financially, it will undoubtedly return to its original style.
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