Xupes have partnered with De Bijenkorf, Netherland’s chain of high-end department stores by launching their first pop-up in the flagship store on Dam Square, Amsterdam.

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The Pop-up

Xupes will be the first 'pre-owned' retailer within the department store, and will be located on the ground floor in amongst some of the world’s finest brands such as Cartier, Hermes and Tiffany & Co. With 58net sqm of space, they will be showcasing a range of brands and models from their pre-owned watches collection including Rolex, Patek Philippe and Audemars Piguet to mention a few. Shop our collection of de Bijenkorf watches.

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"We are extremely excited to be launching our first pop-up in such a prominent and high-end department store such as de Bijenkorf” comments Joseph. "Buying pre-owned not only makes financial sense, but it also provides access to vintage and classic designs that aren’t available from retailers any more. Add in the sustainability factor and we think it’s a proposition that really resonates with a lot of people."

Xupes founder and CEO, Joseph McKenzie

The Daytona Wall

The pop-up will also feature a ‘Daytona wall’ displaying thirty ‘hard to get hold of’ pre-owned and vintage Rolex Daytonas of different styles and ages. With so many Daytonas available to buy immediately in one place, and no waiting list, the wall shows customers one of the clear reasons to shop pre-owned vs brand new - availability. The space is designed to reflect the Xupes’s showrooms in the UK and Amsterdam; with warm and relaxing environments that invite clients to take all the time they need to make a purchase.

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de Bijenkorf

De Bjenkorf has 7 stores nationwide. The oldest and largest branches are situated in Amsterdam, The Hague and Rotterdam. Smaller stores can be found in Amstelveen, Eindhoven, Utrecht and Maastricht. The chain is owned by the Weston family, which also owns Britain’s Selfridges, Canada’s Holt Renfrew and Ireland’s Brown Thomas.
 

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Dam 1, 1012 JS Amsterdam, Netherlands
 

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