Joe
CEO Joe founded Xupes with his father Frank back in 2009, beginning by restoring and selling a handful of Cartier watches, eventually growing the business into what it is today. A self-described watch nerd, Joe could talk chronographs and perpetual calendars for days and loves to help people choose the watch of their dreams. Outside of the office, he’s a dab-hand in the kitchen and enjoys rustling up home-cooked meals for his wife Kirsty and two young sons Hugo and Max.