Our People

We are very proud of our friendly and dedicated team here at Xupes. We are ambitious and creative thinkers who strive to be the best at what we do. We all have a passion for luxury items and delivering the renowned Xupes experience to our clients. Here's a little run down of who you may see if you visit us or meet when you talk to us on the telephone or via email.

  • All
  • Directors
  • Sales
  • Creative & Marketing
  • Finance & Administrator
  • Watchmaking


CEO & CO Founder

CEO Joe is the brains and energy behind it all. He's always had a keen eye for business, starting his first successful company at 16, and a passion for all things mechanical. Despite beginning his career as a photographer, his side project selling watches soon took centre stage. Joe's hands-on with nearly every aspect of the business, from early hours to late at night, and his door is always open. Rumour has it Joe owns more shoes than his wife and more turtlenecks than the late Steve Jobs.


Director & CO Founder

Company Secretary and Chairman Frank is the co-owner of Xupes. Trained as an accountant, Frank takes a central role in company finances, but his keener interest lies in antiques, where he has over 30 years of experience. Frank knows more about skiing than most Mountain Rangers and claims to have taught Oscar everything.


Office Manager / Head of Creative

Owen is our Office Manager and Head of Creative. Despite knocking a valuable antique off a shelf during his interview, he was taken on for his promising photography skills. Today, he's the brain behind all our design, from emails to billboards. He works closely with all departments and writes about his favourite watches for our magazine. Owen's usually found in our studio sporting a checked shirt, horn rims and an impressive beard. Equally important, Owen runs the office five-a-side football.


Office Manager

Sam joined Xupes as PA to both directors and evolved into one of our Office Managers heading up Customer Service and Administration and keeping the team in check. She brings a professional approach honed over years working in the city for investment management companies and a leading high street bank. As well as doubling as a second mother for all, Sam is super positive and is almost always smiling.


Chief Financial Officer

Rachel is our Financial Controller and Finance Director. This means looking after our finance and overseeing the HR function. Rachel obtained an MBA from Warwick Business School and has years of accounting experiences as a qualified FCCA. Before she joined Xupes, Rachel worked for a multinational company and global finance and operation projects as a Project Manager. Rachel used to be based in Paris and has travelled around the world, she is thrilled that she can now drive to work in under 15 minutes.


Sales Manager

Matthew is our Sales Manager for Watches and Jewellery. More often than not he's the amiable voice on the other end of your watch inquiries. He has built up an excellent CV in the industry, working for a number of well-known high street retailers, and is a qualified gemologist. But more impressively, he plays guitar and piano to first-degree level.


Head of Handbags & Accessories

Reece is Head of Handbags and Accessories, a department he built almost single-handedly. His experience lies in photography, styling and creative direction, working with brands such as British Vogue, Elle magazine, All Saints and Levis, which is why he's long been Owen's right-hand man behind the lens. As well as having a keen eye for style, Reece is the go-to man for tips on Dubai and London's fine-dining hotspots.


Art & Design department manager

Yvette is our Antiques & Art department manager and is also known to double as Frank's personal IT support. Her experience and skills lie in product design and she has worked as a watch designer for a handful of high street fashion brands. Among Yvette's hobbies that we actively encourage is baking, and she often spices up an office morning with her pastries. Yvette can be found City-break'ing her way around Europe and has a keen interest in architecture, culture, cuisines... and cake.


Marketing & Communications Manager

Rebecca is our Marketing and Communications Manager, running CRM, SEO and PPC campaigns and acting as our friendly face at events. She learnt the ropes at media agency OMD in London, where she worked with major clients including Citroen, Waterstones and SSE. Rebecca is the only person you've ever met who's adopted two dogs from Cyprus and reached grade eight on the oboe.


Senior Jewellery Consultant

Hayley started her Xupes life as a social media assistant but has been increasingly involved with helping to manage the jewellery department and is training with the British Jewellers' Association in her spare time. She is known as a can-do kind of girl and gets stuck into many areas of the business. Hayley is one of few who don't give in to Oscar's charms.


Handbags & Accessories Consultant

Sorcha is second in command in the handbags department where she mixes buying, selling, listing and social media with a healthy dose of admin. Her name, which derives from a Gaelic word meaning “brightness”, makes her an unfortunate victim of client misnaming, often being referred to as “Porsha”, “Sasha”, “Scorcher”, “Sara” and even, remarkably, “Sophie”. Outside of the office, she dabbles in acting and recently starred alongside Brad Pitt in Allied.


Dispatch Co-Ordinator

Myles is our dispatch coordinator, which means he works closely with the sales team, liaises with couriers and plays a hand in stock control. A keen music fan, rock in particular, Myles is the biggest contributor of 50s tunes to the office playlist and his hairstyle would make Johnny Cash proud.


Purchasing Consultant

Alex's role blends website listing, watch buying, and stock managing. Alex's professional training has been in watches and jewellery and he was a private watch trader for four years before joining Xupes. Alex is one of few South Africans with an Essex accent.


Workshop Manager

Mohammed is our Workshop manager, overseeing and managing all of the watchmaking and servicing at Xupes. He brings a breadth of knowledge and experience from his previous positions in Switzerland and Dubai at Richemont group developing after-sales service centres for the top Swiss watch and jewellery brands. Obsessed with perfection and timekeeping, Mohammed guides the team and ensures the utmost precision is given to every timepiece that passes through our workshop.


Head Watchmaker

Joe is our resident head Watchmaker. Having dedicated his life to watchmaking, he attended watchmaking College in London and later Neuchâtel, the Swiss epicentre of watchmaking. He has built up 35 years of experience working for a number of the world's leading watch brands including Omega and Cartier, to name but a few and his skill and ability has attracted our current accreditations. Joe is a friendly fellow and a keen fisherman in his spare time.


Senior Watchmaker

Charlie studied at the British School of Watchmaking in its second year of infancy and is proudly Level 3 Cartier and Omega accredited. In his spare time, Charlie is an avid marathon runner, having completed six in total, including the London and Florence Marathons.



James is our Polisher here at Xupes. James began his career at Swatch learning the art from one of the best teams in Europe. James has worked at various companies improving quality by polishing watches and even luxury yachts! In his spare time, James can be found playing in Pool tournaments or attending Rock and Metal concerts.


Servicing Consultant & Quality Control

Francesca works alongside Mohammed as a Servicing Consultant here at Xupes. Francesca will oversee your watch's journey through its service and also carries out quality control tests on every watch that passes through our workshop. Francesca is part of the NAJ's educational programme and recently completed the first of her JET courses, winning the Bransom award for excelling in her work.



Alice is our photographer here at Xupes. Alice will be found in the Xupes Photography Studio, capturing our collection of luxury items and bringing to life a host of creative content. Alice is an expert in her field having studied Photography at university. Alice hails from the land of Cadbury's Chocolate, Bournville, Birmingham.


Senior Production Assistant

Morgan is our Senior Production and Design Assistant. His skills lie in visual editing and graphic design, which means he's Owen's backstop and Sam's technical support. His creative package includes a hefty contribution to the office playlist and inventive threads. While this might make him sound borderline cool, eyebrows have been raised at his immoderate enthusiasm for Star Wars.


Production Assistant

Liam is an Assistant Visual Editor and Designer. He works in tandem with Morgan under Owen's watch, but unlike Morgan he has a very impressive pencil wrap that he inherited from his grandfather. Liam had previously worked for Xupes and re-joined us after three years studying for a degree in Graphic Design.


Art & Design Consultant

Esmée is our Art and Design Consultant. After graduating with a First Class BA Hons in Illustration, Esmée pursued a career as a self-employed luxury fabric and pattern designer, completing a range of different projects, including historical narrative work. In her spare time, you will find Esmée unashamedly listening to Classic FM, strolling around stately homes with her dog, or at the Widdington Tuesday night Pizza van. Esmée is Xupes' self-confessed ‘useless fact' expert, a title she holds with pride.


Receptionist & Administration Assistant

Our Receptionist, Sophie, is the beaming face that greets you at our front door. Sophie is primarily involved in admin but is also perfectly positioned as the 'second office mum', behind Sam of course. This is a role that is fitting for Sophie after having spent five years working in childcare. Sophie has a love for vintage clothing and floristry, her creative flair is reflected in the various displays you will see around the Wonder Room!


Marketing & Communications Assistant

Hallam is our Marketing and Communications Assistant at Xupes. A self-confessed social media addict you will rarely find his phone out of his hands. Hallam studied BA Hons Journalism at the University of the Arts London and worked in Communications for one of Britain's largest Omni-Channel retailers before joining Xupes. In his spare time can be found walking his dogs, drinking cocktails or sipping on Prosecco - all of which will likely be documented on his Instagram story.


Office Dog

Oscar is head of the pack here at Xupes, and he knows it. Belonging to Director Frank, he has all the staff wrapped around his little paws, hopping on laps as and when he chooses. It is said that most of his power stems from his eyes and his ability to influence the gifting of treats as he pleases.


Office Dog

Life in Oscar's shadow isn't easy, but Alfie has one major asset—a tight relationship with the CEO, Joseph, with whom he's often out walking, jogging and chasing squirrels. Alfie, although the same cross breed as Oscar is the slightly bigger of the two and his favourite pastime is chasing tennis balls.


Office Dog

The fluffiest member of the Xupes team, Martin came from small beginnings, having been abandoned as a puppy in Cyprus. Martin was saved by the Wild at Heart Foundation and he captured our marketing manager's heart and was brought over to the UK in January 2016. He enjoys long walks, making friends with fellow canines and the occasional chew.


Office Dog

Sophie is the latest canine member of the Xupes family (and the largest). Similarly to Martin, she was abandoned in a field in Cyprus with her 3 newborn siblings. Lucky to be alive she was rescued and came to the UK in February 2017. Often confused as a Dalmation, Sophie's spots are her defining feature, and she loves chasing birds or Martin as often as possible.

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